I was having a conversation with an old Leeds University pal about eating more fresh vegetables and the issues we have with them going off and then having to throw them away because we had not used them in time.

Fruit and Veg YouRCooK
I bet the majority of us, if not all of us have thrown away food and drink at some point because we did not get round to consuming the product before it had gone off.

The next day, in fact in the middle of the night an idea on how to solve that issue and therefore reduce food waste at home, popped into my head. So I immediately began work in the early hours of that morning on a solution which alerts people about the best before dates, use by dates, product purchase dates and product open dates of the food and drink products in their home. With this alert service, I hope to encourage people to use their products before they are no longer fit for consumption and have to be thrown away.

Almost 50% of the total amount of food thrown away in the UK comes from our homes. This amounts to approximately 7 million tonnes of food and drink, and more than half of this is food and drink we could have eaten.

Therefore I have launched a new service through YouRCooK called YOURCOOK FRESH ALERTS to help reduce food waste in our homes. I have built the YouRCooK app which is currently available for Android users to download from the Google Play Store and for Apple users,  the YouRCooK Fresh Alerts App will  be in the iTunes Store very soon.

Food waste costs the average household £470 a year, rising to £700 for a family with children, the equivalent of around £60 a month.

YouRCooK Fresh Alerts provides a solution that helps you monitor the date status of your food and drink items in order to encourage you to consume your products before they are no longer fit for consumption.

The food we waste the most are fresh vegetables and salad, drink, fresh fruit, and bakery items such as bread and cakes.

Please download the app and be one of the first to exclusively trial it before it goes live to the rest of the world.  Email This email address is being protected from spambots. You need JavaScript enabled to view it. and request login details so that you can try the service.

For more information about the YouRCooK Fresh Alerts service, please visit where you can sign up to a range of subscription packages. Subscribe to our mailing list to be kept up to date with exclusive YouRCooK news, special offers and more.

Please also tell others about YouRCooK Fresh Alerts and share through social media channels.

Your feedback about the YouRCooK Fresh Alerts app is very welcome and please submit this via the enquiry tab on the app.

Rachel Garwood
CEO of YouRCooK

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